Behind Every Great Stock is a Great Business Strategy

You know investing is the key to building wealth. But what exactly should you invest in? How do you know if 'now' is the right time to buy? 

We know that investing does come with some risk. The average person lost $22,000 in the most recent recession. But what if we can offset some of that risk by choosing the highest quality companies with a proven track record of building wealth for investors? 

Could you imagine working for years, putting money into the stock market and doing all the “right things” just to lose it all because you invested in the wrong thing at the wrong time?

Luckily, some losses like this can be completely avoided when you have the right framework and education under your belt. 

Do you get lost when trying to find a company to invest in? 

You’re not alone. Investing wisely in the market shouldn’t be confusing or frustrating. 

In fact, you deserve a full, easy-to-follow blueprint that guides you through the process of investing and evaluating investments the right way.

Picture THIS. 

You're at your favorite vacation spot, you open your investing account to find that your money is working hard for you and you understand investing and the stock market like never before. 

You know what exactly were to invest your money and when, instead of sitting on the sidelines watching the market pass you by. 

This is the power of having a solid, reliable method to evaluating your investments.

When I first got started, I was afraid that I would never have enough to invest and didn’t know where to start.

After working as a financial advisor, I learned that there were smart, simple ways to reduce the odds that I would lose money in the market. I created a comprehensive program to help you do the same.

Welcome to the CRAMM Session

CRAMM Sessions are detailed company breakdowns using a unique framework. This framework helps to identify market opportunities that could lead to high-growth. CRAMM Sessions are designed to teach you the basics of analyzing individual stocks and simplify the investing process.

When you enroll in this program, you’ll learn how to:

  • Identify what type of stocks are in the best position to grow

  • Analyze companies to determine whether or not they are good investments

  • Carefully evaluate stocks based on the market, your goals, and investment strategy

  • Avoid analysis paralysis so you can choose your investments with confidence

  • And more

2 Companies Per Month, 24 Stocks Per Year, 1 Proven Process

Consider the CRAMM methodology to be your secret recipe to take you from stuck and confused about investing to informed and empowered. 

CRAMM Sessions will begin on Dec. 1, 2021

Meet Your Instructor

#1 Bestselling Author & Top 100 Financial Advisor

Kevin Matthews II

My name is Kevin L. Matthews II and I’ve been educating others about the stock market since 2010. More than a decade ago, I started BuildingBread to help first-time investors enter the stock market - not with confusion but with confidence - by implementing a simple easy-to-follow investing philosophy.

I got my start as a financial advisor in New York City where I managed more than $140 million in investments and became one of the Top 100 Most Influential Advisors in 2017.

From there, I went on to:

  • Teach more than 15,000 investors and create programs that have put thousands on the path to financial freedom and building generational wealth.

  • Be featured in Business Insider, The New York Times, Buzzfeed, Forbes, and more

  • Write bestselling books like Starting Point: How to Build Wealth That Lasts and From Burning to Blueprint: Rebuilding Black Wall Street After a Century of Silence

  • Win the Plutus Award for Best Investing Content

I decided to create this course after receiving hundreds of DMs and comments on my educational videos from people who wanted to know how to get started with investing and build wealth. My philosophy is that investors come from all backgrounds and anyone can learn how to master the stock market.

As a father, I understand that all of this is much bigger than me and want to build generational wealth for my family. Knowing that many of you have that same mindset, I encourage you to enroll in the course and start changing your financial family tree.

You can do this!

3 Reasons to Subscribe to CRAMM Sessions

1. Not knowing what to invest in is the biggest hurdle for new investors

Currently there are more than 4,200 different stocks to choose from in the market. Finding the right one, one that will grow consistently is the difference between financial anxiety and financial freedom.

2. Education is the first step

If you want to get a positive return on your investments consistently, this won’t happen by accident. You’ll need to carefully evaluate and choose the best stocks for your portfolio. To do that, you need to be educated on how the market works. At the end of the day, it all comes down to a combination of knowledge, experience, and effort. You’ll gain all three of these as you go through this program.

3. Simplicity is the key to success

We’re all busy and I always want to respect your time. That’s why I’ve taken my years of experience along with tested and proven strategies to boil down some key steps you can follow to see investing success. There’s no fluff in the Investor’s Toolkit and the lessons are detailed but also easy to digest and implement.

As a former educator I pride myself on creating processes that not only show results but are simple and easy to understand and put into action. With each lesson you will walk away with a clear action plan and understanding of the stocks that we cover.

Who the CRAMM Session is For

The CRAMM Session is for you if:

  • You are constantly worried about investing in the "wrong" stock
  • You’re tired of telling yourself that you’ll ‘look into investing next month’
  • You want to avoid making costly, avoidable mistakes when you invest
  • The idea of learning from a financial professional with proven results puts you at ease

CRAMM Sessions Is NOT For You If...

  • You are looking to get rich quick from cheap companies the stock market
  • You have unrealistic expectations about trading stocks
  • You’re not interested in following a step-by-step process to help you choose and set up your investment accounts, and evaluate your picks

Course curriculum

  • 1

    Welcome to the CRAMM© Investing Methodology

    • Welcome to CRAMM

  • 2

    CRAMM© Investing Guide

    • CRAMM Guide

  • 3

    CRAMM© Company Breakdowns

    • December 2021 Reviews

    • January 2022 Reviews

    • February 2022 Reviews

    • March 2022 Reviews

    • April 2022 Reviews

    • May 2022 Reviews

    • June 2022 Reviews

    • July 2022 Reviews

    • August 2022 Reviews

    • September 2022 Reviews

  • 4

    CRAMM© Stock List

    • CRAMM Stock List

  • 5

    Bonus: Finding the right investing account(s)

    • Discussing your investing account options

    • Additional notes on investing accounts

  • 6

    Bonus: How to open an account and where

    • How to open an investing account

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.


  • How long will I have access?

    You will have access for 1 year and will have the option to renew.

  • How many stocks will you cover each month?

    Currently we will cover 2 companies each month using the CRAMM methodology.

  • What if I'm already registered in the Investor's Toolkit

    If you're already registered as a student in the Investor's Toolkit, CRAMM sessions are included for FREE!

  • How much should I invest to get started?

    That’s the thing with investing - you should start with however much you feel comfortable with. I have had students start with as little as $100 and as much as $150,000.

  • Will I actually make money?

    While we cannot predict market performance we know that the process works if followed closely and given enough time to succeed.

  • Will this course help me if I’m just getting started later on in life?

    Yes. It doesn’t matter how old you are or what phase of life you’re in. The process we follow in this course will work regardless and you’ll be putting your money to work the right way. Also, it’s best not to compare yourself to other investors since it’s like comparing apples to oranges. Everyone who goes through this course might not start at the same age or with the same starting investment. However, it’s your journey to own and you’ll be able to compare where you started to where you end up 1 year or 5 years from now.

  • Is there a money-back guarantee?

    No. This is a digital course and when you enroll you’ll gain full access to all the material. Consequently, there are no refunds and there is nothing for you to return.

  • Do you have a Facebook group? How can I reach you if I have questions?

    There is a space in the program to ask questions and submit ideas. You will always have access to my direct email as a part of the course as well.

  • Are these session live?

    Right now CRAMM Session videos are pre-reordered company breakdowns.